High-Income Does Not Always Mean High-Wealth
Thu, 02/16/17 | | No Comment

Here at Raddon, we like to build segmentation schemes. Splitting large populations into smaller groups helps to improve marketing by allowing institutions to speak to audiences in a more targeted way.

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[Research Study] Channels and Payments Insights: High-Touch and High-Tech Consumers Are the Norm
Wed, 02/15/17 – 12:31 | | No Comment

Channels and Payments Insights: High-Touch and High-Tech Consumers Are the Norm

Date Published: February 15, 2017
Author: Pat Bator
Study Length: 33 Pages
Price: $750
Number of Charts: 25

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Questions? Contact Lynne Cornelison at comments@raddon.com or 800.827.3500 Read the whole story »

[Research Study] Small Business Insights: Optimism Leads to Opportunity
Wed, 02/8/17 – 14:48 | | No Comment
[Research Study] Small Business Insights: Optimism Leads to Opportunity

Despite market volatility and regulatory uncertainty, Raddon’s research shows small business owners are more optimistic about the economy than the general public, and more optimistic than they were two years ago. Maintaining this optimism will generate opportunities for financial institutions, as well as greater competition from industry and third party players.

Consumers Are Poised to Move When Rates Rise to Their Satisfaction
Wed, 02/8/17 – 10:17 | | No Comment
Consumers Are Poised to Move When Rates Rise to Their Satisfaction

The Federal Reserve’s decision to begin a more consistent upward movement in interest rates is likely to have a significant impact on the deposit portfolios of financial institutions. Back in March, we posted a piece about the accumulation of liquid deposit dollars at financial institutions nationwide.

[Research Study] Lending Insights: Promoting Growth in a Challenging Lending Environment
Mon, 01/30/17 – 10:50 | | No Comment
[Research Study] Lending Insights: Promoting Growth in a Challenging Lending Environment

Despite a challenging lending environment, Raddon’s research shows loan product sales opportunities exist. In this study, we examine the continued low demand for lending, while highlighting opportunities in each product area to find those consumers who are looking to borrow, their motivations, and areas where savvy financial institutions can be successful.

Predictions For 2016: How Did We Do?
Thu, 01/26/17 – 11:28 | | No Comment
Predictions For 2016: How Did We Do?

As we had surmised in our predictions for 2016 article, 2016 did indeed turn out to be an interesting year in many ways – with nothing more interesting than November’s election results. So how did we fare in our predictions for 2016? This article will take a quick look back at last year’s predictions to assess the accuracy of our crystal ball.

Deposit Insights: Evolving Consumer Deposit, Investment and Retirement Product Behavior
Mon, 01/23/17 – 15:18 | | No Comment
Deposit Insights: Evolving Consumer Deposit, Investment and Retirement Product Behavior

Understanding consumer views and expectations is crucial for institutions, especially on the deposit side of the ledger. The rising rate environment, the trend toward commoditization, and heightened competition in banking are putting pressure on financial institutions to adopt a strategic focus on growth in deposits, investment services and retirement products.

What Does 2017 Hold in Store?
Tue, 01/10/17 – 15:15 | | No Comment
What Does 2017 Hold in Store?

What a difference a couple of months can make. In the aftermath of the election, we have seen the stock market accelerate, consumer confidence soar, and small businesses assume a much greater level of optimism. We have seen the Fed announce a significant change in its interest rate policy.

Branches Are Core Sales Channels
Thu, 12/15/16 – 11:26 | | No Comment
Branches Are Core Sales Channels

Despite the growing popularity of online and mobile channels for marketing and sales, the branch remains a preferred sales channel for opening new accounts.

The Right Product at the Right Time: Selecting Wealth Management Services in a Growing Market
Wed, 11/30/16 – 12:05 | | No Comment
The Right Product at the Right Time: Selecting Wealth Management Services in a Growing Market

Earnings pressure from shrinking net interest margins is compelling financial institutions to explore and cultivate other avenues of noninterest income generation to supplement and sustain their overall earnings. Marketing various wealth management services to customers and noncustomers is one way to earn revenue.

[Research Study] The High-Income Market: Trends and Behaviors
Mon, 11/28/16 – 14:02 | | No Comment
[Research Study] The High-Income Market: Trends and Behaviors

In this 40-page Research Insights Study, Raddon explores the high-income market to take a closer look at this segment of the population, not only answering prevalent questions on their financial behavior and capturing macro-level market trends, but also diving deeper to create segments that capture unique characteristics within this part of the population.

Protected: CEO Workshop Report – Fall 2016
Tue, 11/22/16 – 14:22 | | Enter your password to view comments.
Protected: CEO Workshop Report – Fall 2016

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