Financial Institutions Find Early Success in Apple Pay Rollout
Just a few short months ago, Apple® set out to revolutionize the payments experience with the promise of frictionless, secure mobile payments at the point of sale. Many financial institutions were “all in” from the day of the announcement, and soon began making plans for how and when Apple Pay™ would be rolled out to their customers.
Apple Pay – Is the Revolution in Progress?
You’d be hard pressed to find a product launch that generated as much buzz and excitement in the financial services industry as the announcement of Apple Pay™ last September. Heralded at the time by Apple CEO Tim Cook as the service that would replace the “fairly antiquated payment process” and “forever change the way all of us buy things”, Apple Pay set out to revolutionize the payments experience.
Build Your Planning Playbook
With narrowing net interest margins, less-than-optimal loan volumes and service charge fees under fire, it’s more difficult than ever for America’s financial institutions to plan for the future and achieve their strategic objectives. Like other financial institutions, you probably believe you’ve squeezed every drop of efficiency out of your operations already.
Know the Mobile Services Your Customers Desire and Want
Some industry insiders suggest mobile banking has moved into its second stage of development –mobile banking 2.0. This shift will require mobile banking providers to use customer insights for optimal delivery of services and enhancement of the mobile banking experience.
Make It Social: Using Social Media to Drive Mobile Banking Adoption
Mobile banking adoption is key to a financial institution’s growth and profitability because it generates more revenue opportunities and reduces service costs. However, as many financial institutions seek greater adoption of their mobile banking services, a lack of awareness of mobile banking among customers is hindering higher adoption rates.