Why Can’t Kids Be Like We Were?
Every generation wonders why younger generations don’t see the world as they do. Many financial institutions may wonder the same thing as they contemplate how to serve the millennial generation.
Research Study: Has the American Dream for Millennials Been Shattered?
In this comprehensive 58-page Research Insight Study, Raddon explores the attitudes and behaviors of younger consumers with regard to financial services to determine how financial service providers can best meet the evolving needs of this segment. This paper covers a variety of topics and issues involving Millennials, and offers financial institutions strategic and tactical considerations when creating a road map to better serve this generation.
Security in the Palm of Your Hand
Biometrics has emerged as an alternative technology to meet the financial services sector’s growing need to combat increasing identity theft and fraud. For purposes ranging from identification to task initiation, biometrics use human characteristics – voice, fingerprints, facial recognition, palm or iris vein patterns – which are difficult to replicate.
Mobile Bankers Leading the Way in Omnichannel Usage
Most people have become omnichannel consumers of financial services, particularly mobile banking users. Consumers adopt new channels as they emerge as complements to existing channels instead of replacing older delivery channels. ATMs did not supplant branches, just as online banking did not supplant ATMs, for example.
Know Who Is Shopping You Online
Given their investment in technology, financial institutions are more than justified to ask questions relevant to what extent they are being shopped online and which consumers are shopping them. Executives may find the answers to such questions quite surprising.
Jump in the Stream: Using Digital Audio Programming to Reach Millennials
Consumption of media is shifting online, giving consumers access to the music they want and providing financial institutions with a new, more personalized marketing opportunity. Using digital audio programming, such as Pandora® and Spotify®, banks and credit unions can target sizeable audiences by coordinating messaging with consumer musical tastes.