Articles in Research Study
With the dramatic increase in mobile and online banking in the last decade, institutions are playing catch up with changing technology and consumers’ inclinations. Consumers want all the accessibility of mobile delivery channels but also expect the same level of personal service they have long enjoyed at branches.
Despite market volatility and regulatory uncertainty, Raddon’s research shows small business owners are more optimistic about the economy than the general public, and more optimistic than they were two years ago. Maintaining this optimism will generate opportunities for financial institutions, as well as greater competition from industry and third party players.
Despite a challenging lending environment, Raddon’s research shows loan product sales opportunities exist. In this study, we examine the continued low demand for lending, while highlighting opportunities in each product area to find those consumers who are looking to borrow, their motivations, and areas where savvy financial institutions can be successful.
In this 40-page Research Insights Study, Raddon explores the high-income market to take a closer look at this segment of the population, not only answering prevalent questions on their financial behavior and capturing macro-level market trends, but also diving deeper to create segments that capture unique characteristics within this part of the population.
In this comprehensive 58-page Research Insight Study, Raddon explores the attitudes and behaviors of younger consumers with regard to financial services to determine how financial service providers can best meet the evolving needs of this segment. This paper covers a variety of topics and issues involving Millennials, and offers financial institutions strategic and tactical considerations when creating a road map to better serve this generation.