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Articles in Research Study

[Research Study] The High-Income Market: Trends and Behaviors
Monday, 28 Nov, 2016 | | No Comment
[Research Study] The High-Income Market: Trends and Behaviors

In this 40-page Research Insights Study, Raddon explores the high-income market to take a closer look at this segment of the population, not only answering prevalent questions on their financial behavior and capturing macro-level market trends, but also diving deeper to create segments that capture unique characteristics within this part of the population.

Research Study: Has the American Dream for Millennials Been Shattered?
Wednesday, 17 Aug, 2016 | | No Comment
Research Study: Has the American Dream for Millennials Been Shattered?

In this comprehensive 58-page Research Insight Study, Raddon explores the attitudes and behaviors of younger consumers with regard to financial services to determine how financial service providers can best meet the evolving needs of this segment. This paper covers a variety of topics and issues involving Millennials, and offers financial institutions strategic and tactical considerations when creating a road map to better serve this generation.