Comments on: A Turnaround in Progress http://www.theraddonreport.com/?p=2688 Research and Insight for Financial Institutions Tue, 15 May 2012 15:25:42 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Joe Mirachi http://www.theraddonreport.com/?p=2688&cpage=1#comment-5107 Joe Mirachi Tue, 12 Jul 2011 19:19:49 +0000 http://theraddonreport.com/?p=2688#comment-5107 As an update to the article, TOPCU posted an ROA of 1.09% for 2010 and a YTD ROA of 1.60% as of June 30, 2011. As an update to the article, TOPCU posted an ROA of 1.09% for 2010 and a YTD ROA of 1.60% as of June 30, 2011.

]]> By: Henry Wirz http://www.theraddonreport.com/?p=2688&cpage=1#comment-2321 Henry Wirz Fri, 26 Feb 2010 21:48:38 +0000 http://theraddonreport.com/?p=2688#comment-2321 I see many parallels in what TOPCU and CEO Mirachi did. At SAFE CU we have focused on member service as our key competitive advantage. We beleive you must choose among three competitive strategies (great service; great rates; or great convenience). It is very difficult to offer all three. It appears that TOPCU is focused on service. When you focus on service you have to integrate all front line staff so that sale and service are on everyone's job description. Like TOPCU our front line staff have sales and service goals. We are focused first and foremost on checking growth. With checking as the foundation of every member relationship we can then focus on being the member's primary financial institution. This seems to be the case at TOPCU. When you focus on service you have to change many other things. You have to have to hire for sales and service; you have to motivate for sales and service; you have to measure all sales and service; you have to evalutate performance based on sales and service; you have to compensate based on sales and service; you have to design facilities based on sales and service; you have to manage processes based on sales and service and you have to make sure what you promote and advertise you deliver in sales. I thank Raddon for the great report. Henry I see many parallels in what TOPCU and CEO Mirachi did. At SAFE CU we have focused on member service as our key competitive advantage. We beleive you must choose among three competitive strategies (great service; great rates; or great convenience). It is very difficult to offer all three. It appears that TOPCU is focused on service.

When you focus on service you have to integrate all front line staff so that sale and service are on everyone’s job description. Like TOPCU our front line staff have sales and service goals. We are focused first and foremost on checking growth. With checking as the foundation of every member relationship we can then focus on being the member’s primary financial institution. This seems to be the case at TOPCU.

When you focus on service you have to change many other things. You have to have to hire for sales and service; you have to motivate for sales and service; you have to measure all sales and service; you have to evalutate performance based on sales and service; you have to compensate based on sales and service; you have to design facilities based on sales and service; you have to manage processes based on sales and service and you have to make sure what you promote and advertise you deliver in sales.

I thank Raddon for the great report.

Henry

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