How Interested are Consumers in Using Online Statements?

Consumers were asked to indicate if they currently use online statements and if they do not, what is their likelihood to use online statements in the next year.
Over one-third (36%) of all households report that they currently using online statements, while 7% of all households indicate that they are “extremely likely” to use online statements in the next year.
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About RFG’s national consumer research
Financial institutions receive national consumer research through RFG’s Strategic Planning Study Group (SPSG), a marketing research program consisting of semi-annual consumer surveys on current industry topics derived from RFG’s research process.
Based upon 1,155 survey responses of a randomly drawn sample of members of a nationally representative direct mail panel, the consumer responses used in this study were weighted to reflect the nation’s demographic composition. The study’s confidence interval for any proportion gathered in the survey is in a range of 1.7% to 2.9% at the 95% level of confidence.
For more information about RFG’s national consumer research, visit www.raddon.com/spsg.
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