What’s Keeping Consumers From Buying Web-Enabled Cell Phones?
Consumers were asked to indicate the reason(s) they are not likely to add Internet access to their cell phone or purchase a Web-enabled cell phone.Â
Six out of 10 (63%) of all respondents report that they do not want the added expense. One-half (51%) indicated that they have Internet access elsewhere that meets their needs, while almost one-half (48%) report that they do not see a need for the service. Further, one-quarter (25%) indicate a that they prefer a larger Internet viewing screen than a cell phone provides, and one-fifth (21%) report that they are concerned with privacy/security issues.
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About RFG’s national consumer research
Financial institutions receive national consumer research through RFG’s Strategic Planning Study Group (SPSG), a marketing research program consisting of semi-annual consumer surveys on current industry topics derived from RFG’s research process.
Based upon 1,155 survey responses of a randomly drawn sample of members of a nationally representative direct mail panel, the consumer responses used in this study were weighted to reflect the nation’s demographic composition. The study’s confidence interval for any proportion gathered in the survey is in a range of 1.7% to 2.9% at the 95% level of confidence.
For more information about RFG’s national consumer research, visit www.raddon.com/spsg.
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The way the question is worded in the headline kinda makes me feel like a loser for not wanting the latest, new-fangled hand-held contraption.
The reason I don’t want an iPhone, Blackberry, etc., is that I don’t want to be that wired. I don’t want to be connected 100% of the time. I don’t want my life to become anymore consumed by the internet than it already is. I’m a telecommuter, so I spend 8-12 hours a day online. When I’m out-and-about, I want a “vacation” from the constant whir of the web. I enjoy my unwired time.
Furthermore, it’s very surreal and awkward to watch people with these devices. They will stop mid-sentence in a meeting to check an incoming email. They will interrupt a lunchtime discussion a dozen times to carry-on another text-based conversation. As I write this, I’m sitting next to my father who is so engrossed in his iPhone that he only occasionally can peel his attention away long enough to have a semi-distracted burst of conversation.
That’s okay though, because I’m engrossed in my blog reading right now.
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