In the Fall of 2009, consumers were asked to indicate the lowest amount that their household’s primary checking account balance reaches during the course of a typical month. 

Six out of 10 (59%) of all households indicate that their household’s primary checking account falls below $500 during the course of a typical month.  In contrast, one-fifth (18%) of all households report that that the lowest amount that their household’s primary checking account balance is around $2,000.

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About RFG’s national consumer research

Financial institutions receive national consumer research through RFG’s Strategic Planning Study Group (SPSG), a marketing research program consisting of semi-annual consumer surveys on current industry topics derived from RFG’s research process.

Based upon 1,155 survey responses of a randomly drawn sample of members of a nationally representative direct mail panel, the consumer responses used in this study were weighted to reflect the nation’s demographic composition. The study’s confidence interval for any proportion gathered in the survey is in a range of 1.7% to 2.9% at the 95% level of confidence.

For more information about RFG’s national consumer research, visit www.raddon.com/spsg.

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