RFG’s Fall 2009 research detailed a special cross tabulation between the behavior changes consumers have made to avoid NSF or overdraft fees and the lowest balance amount that their primary checking account reaches during a typical month. 

High-balance checking account holders ($1K or more) are significantly more likely to report that they have not made any behavior changes when managing their checking and/or debit card account.  In contrast, low balance checkers ($500 or less) are more likely to report that they check account balances online regularly.

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About RFG’s national consumer research

Financial institutions receive national consumer research through RFG’s Strategic Planning Study Group (SPSG), a marketing research program consisting of semi-annual consumer surveys on current industry topics derived from RFG’s research process.

Based upon 1,155 survey responses of a randomly drawn sample of members of a nationally representative direct mail panel, the consumer responses used in this study were weighted to reflect the nation’s demographic composition. The study’s confidence interval for any proportion gathered in the survey is in a range of 1.7% to 2.9% at the 95% level of confidence.

For more information about RFG’s national consumer research, visit www.raddon.com/spsg.

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