What Percent of Consumers Use a Mobile Banking Application?
Submitted by Louie Lambrou on Thursday, January 17, 2013One Comment
About RFG’s national consumer research
Financial institutions receive national consumer research through RFG’s Strategic Planning Study Group (SPSG), a marketing research program consisting of semi-annual consumer surveys on current industry topics derived from RFG’s research process.
Based upon 1,155 survey responses of a randomly drawn sample of members of a nationally representative direct mail panel, the consumer responses used in this study were weighted to reflect the nation’s demographic composition. The study’s confidence interval for any proportion gathered in the survey is in a range of 1.7% to 2.9% at the 95% level of confidence.
For more information about RFG’s national consumer research, visit www.raddon.com/spsg.
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[...] rate among United States banking customers, but mobile banking has only been adopted by about 24%. These basic services, and the usage of additional features such as bill pay, are top contributors [...]
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