Which Generation of Consumers is Most Likely to See Value in a Mobile Wallet?
Submitted by Louie Lambrou on Thursday, January 24, 20132 Comments
About RFG’s national consumer research
Financial institutions receive national consumer research through RFG’s Strategic Planning Study Group (SPSG), a marketing research program consisting of semi-annual consumer surveys on current industry topics derived from RFG’s research process.
Based upon 1,155 survey responses of a randomly drawn sample of members of a nationally representative direct mail panel, the consumer responses used in this study were weighted to reflect the nation’s demographic composition. The study’s confidence interval for any proportion gathered in the survey is in a range of 1.7% to 2.9% at the 95% level of confidence.
For more information about RFG’s national consumer research, visit www.raddon.com/spsg.
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[...] relatively recent survey (n=1,155 US adults) by the Raddon Financial Group indicates that that younger adults (Gen Y) are [...]
[...] considerably more interested in mobile payments than people who were older. Similarly, a recent survey (n=1,155 US adults) by the Raddon Financial Group found that that younger adults (Gen Y) are most [...]
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