What Percentage of Consumers Currently Use or Are Likely to Use a Cell Phone as a Payment Device?
Submitted by Louie Lambrou on Thursday, January 31, 2013One Comment
About RFG’s national consumer research
Financial institutions receive national consumer research through RFG’s Strategic Planning Study Group (SPSG), a marketing research program consisting of semi-annual consumer surveys on current industry topics derived from RFG’s research process.
Based upon 1,155 survey responses of a randomly drawn sample of members of a nationally representative direct mail panel, the consumer responses used in this study were weighted to reflect the nation’s demographic composition. The study’s confidence interval for any proportion gathered in the survey is in a range of 1.7% to 2.9% at the 95% level of confidence.
For more information about RFG’s national consumer research, visit www.raddon.com/spsg.
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Like it or not, consumers will be using their mobile devices as their primary POS payment method in the next 10-20 years. They don’t see the benefits of “mobile wallets” today, primarily because they don’t understand them. And people hate change. But mobile payments are an inevitability — one that consumers will ultimately come to appreciate.
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