Economy

Marketing

Marketing strategies and tactics for growing your institution

Regulatory

Our perspective on the current regulatory and legislative topics impacting the industry

Strategy

Strategic ideas, thoughts and observations

Technology

Be Sociable, Share!
      (Please rate this post)
      Loading ... Loading ...
      Email Post Email Post | Print Post Print Post
      Home » Chart of the Day

      What Percentage of Consumers Currently Use or Are Likely to Use a Cell Phone as a Payment Device?

      Submitted by on Thursday, January 31, 2013One Comment

      About RFG’s national consumer research

      Financial institutions receive national consumer research through RFG’s Strategic Planning Study Group (SPSG), a marketing research program consisting of semi-annual consumer surveys on current industry topics derived from RFG’s research process.

      Based upon 1,155 survey responses of a randomly drawn sample of members of a nationally representative direct mail panel, the consumer responses used in this study were weighted to reflect the nation’s demographic composition. The study’s confidence interval for any proportion gathered in the survey is in a range of 1.7% to 2.9% at the 95% level of confidence.

      For more information about RFG’s national consumer research, visit www.raddon.com/spsg.

      Be Sociable, Share!
      (Please rate this post)
      Loading ... Loading ...
      | Comments (RSS) |

      One Comment »

      • Jeffry Pilcher | The Financial Brand said:

        Like it or not, consumers will be using their mobile devices as their primary POS payment method in the next 10-20 years. They don’t see the benefits of “mobile wallets” today, primarily because they don’t understand them. And people hate change. But mobile payments are an inevitability — one that consumers will ultimately come to appreciate.

      Leave a comment!

      Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

      You can use these tags:
      <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

      This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.